Marketing Strategy and Planning

Marketing Partners believes a clear definition of your market and your objectives is essential to the success of any marketing communication project. A solid foundation allows us to collaborate with you to obtain the most relevant research information, develop effective marketing strategies, and craft compelling messages.

Joint effort

If a strategic integrated marketing communication plan is needed, we recommend an initial meeting to explore your broad needs and identify special issues that need to be addressed. The development of a strategic integrated marketing communication plan will be an extensive collaborative effort between your organization and Marketing Partners, so it is critical for the process, roles and expectations to be clear.

Where are you now?

We start a strategic integrated marketing communication plan with a situation analysis to identify internal and external marketing factors and their impact on your company and your customers, as well as current trends in the market. This includes a marketing audit and analysis of your existing marketing tools and activities, as well as a market analysis and review of competitors. We work together with your in-house team to clearly identify target audience(s), product/service features, attributes and benefits. Next we prepare a marketing SWOT analysis. 

Where do you want to go?

The development of a positioning statement and key messages help form our strategic direction and serve as the basis for our marketing activities moving forward. We develop strategies for implementation based on long-term marketing goals, S.M.A.R.T. objectives, relative priorities, and measures of success.

How will you get there?

Finally, we develop your action workplan, which includes tactics, tools, resources needed, timing and metrics for each goal and objective. Your action workplan details who is going to do what and when.

Your completed strategic marketing communication plan is our unbiased advice for a tactic-and-tool neutral marketing blueprint. With your final plan, you can choose to build your marketing program yourself, implement with a collection of single-discipline specialists, or ask us to help you implement an integrated marketing communication program over the coming year.