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Displaying 1 – 10 of 44 results

• Research | Marketing Partners | Burlington VT

  Research is the foundation of any successful marketing strategy, whether it is business-to-business, business-to-consumer, or government-to-citizen. Marketing Partners offers our clients a full range of qualitative and quantitative primary research services, in addition to deep capabilities... and resources for secondary research. By keeping our research services within our firm instead of outsourcing, our team gains intimate knowledge and insight into our client's target audience. Focus groups, intensive individual interviews, or Internet, telephone, intercept, or email surveys are primary...

• Media Planning and Buying | Marketing Partners VT

  Effective media planning, buying, and post-buy analysis is only as good as the depth of understanding behind it. That’s why our media team doesn’t work in a vacuum, but actively participates in the development of research objectives and creative strategies for all our clients. This integrated... brings value through focused audience research and diligent rate negotiations for clients — and by passing on media pricing and invoices at net. Marketing Partners has always believed there was an inherent conflict of interest in accepting agency commissions on media buys — but particularly when those...

• Graphic Design | Marketing Partners | Burlington VT

  to change their beliefs, attitudes or behaviors if creative materials are truly doing their job. All our creative projects are driven by the research, communication objectives, key messages, graphic design requirements and parameters we develop collaboratively with you to ensure that every piece... All our creative projects are driven by the research, communication objectives, key messages, graphic design requirements and parameters we develop collaboratively with you to ensure that every piece works toward the goal of the campaign.... Our creative graphic design services are driven by the research, communication objectives, key messages, and your requirements. Visit us in Burlington, VT.

• Marketing Partners, Inc., Burlington VT - Change for Good

  MPI is a creative, energetic, and thoughtful company that we depend on for our continued success at Rock Point School. As a small school in a media world filled with so many sounds and images trying to get attention, we need to be very intentional in how we get the word out that we are here...

• Marketing Glossary - F

  Marketing Glossary - F Formative Research Formative research with a target audience is the basis for developing effective strategies, including communication channels, for influencing behavior change. It helps researchers identify and understand the characteristics - interests, behaviors and needs... - that influence the decisions and actions of target populations. Formative research is integral in developing programs as well as improving existing and ongoing programs, and it is an essential step when using a formal social marketing approach. Framing A frame, or ‘frame of reference’ is a mental...

• Marketing Glossary - E

  ethical and unethical is difficult to distinguish since it depends on such factors as nationality, culture, and industry norms. Ethnographic Research A form of Observational Research where researchers follow customers at work, home and when shopping in order to see how they make decisions, use products... limits supply to their own outlets. Existing Customer Those who have purchased or otherwise used an organization’s goods or services, typically within a designated period of time. Exploratory Market Research Marketing research method that uses a less structured and often less scientific approach...

• Case study - AVt-BFM | Marketing Partners VT

  program in a way that motivates the three diverse audiences essential for its success to participate — for the long term? Research and Collaboration Marketing Partners collaborated with Audubon Vermont, Vermont Maple Producers' Association and the Vermont Department of Forests, Parks and Recreation... to develop a project strategy and grant applications for research to assess potential producer participation and consumer interest. Strategy We will drive sustainable success with consumer brand recognition, growing awareness and understanding of what bird-friendly habitat means, plus shelf appeal...

• Marketing Glossary - Q

  Marketing Glossary - Q Qualified Sales Lead Sales leads that have been evaluated and are determined to meet the requirements to be a sales prospect. Qualitative Data Collection Research approach, sometimes dubbed touchy-feely research, that requires researchers to interpret the information gathered...

• Internship Program | Marketing Partners | Burlington VT

  Including writing photo captions and evaluating/modifying media distribution lists. May include social media outreach and event planning as well. CONTENT MARKETING AND INBOUND MARKETING: Research on target audience demographics, channel preferences, etc. May include sketches of customer personas. Overview... and multi-media or website development projects. ADVERTISING MEDIA: Research on target audience demographics, psychographics, purchasing patterns, etc. May include sketches of buyer personas. Overview of the media planning and placement process, including the analysis of various media vehicles. MONITORING...

• Case Study Let's Grow Kids

  Marketing Partners to develop and implement an integrated outreach and communications plan for Let’s Grow Kids to launch their public awareness campaign. Insight: Finding key messages that resonated with Vermont’s community Research with Vermonters identified unifying messages about the need for quality... early childhood education to anchor the communications effort. Strategies Our goal was to raise awareness about the critical need for quality early childhood education and care for Vermont families and businesses. Services • Research (focus groups and literature review) • Strategic communications...