"If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy." So begins a rant post by Adam Singer on Search Engine Watch. And I couldn't agree more.
In a world awash with data, I am amazed by the broad stereotypes about age accepted by decisionmakers without empirical support. There is no such thing as one audience of Millennials or Baby Boomers. When you hear your audience includes trying to reach the "younger" or the "older" generation, or a monolithic group of software engineers, it is time to request the research necessary to develop a clear picture of the multiple personas you are trying to reach.
Pat Heffernan : Sep 13, 2020 8:42:54 PM
Despite missteps amid a charged political season, I believe the Centers for Disease Control and Prevention (CDC) remains a public health institution...
Pat Heffernan : Dec 4, 2016 10:05:00 AM
Say it isn't so. We often work with public sector government agencies, so we are acutely aware of the financial and political pressures they...
1 min read
Pat Heffernan : Jun 15, 2016 10:05:00 AM
The White House hosted the United State of Women Summit on June 14, inspiring those participating both in real life and virtually. #StateOfWomen is...
