Americans are Turning Off the News
Pat Heffernan : Nov 5, 2021 6:32:28 PM
If you find yourself skimming the morning news and skipping the evening news, you're not alone. Columbia Journalism Review reports that there is a...
Amidst all the talk about the declining population of younger working-age people in Vermont and much of the Northeast, this research finding from the Pew Research Center Fact Tank struck me: "Immigration projected to drive growth in U.S. working-age population through at least 2035."
To me, this is yet one more reason to increase our awareness, knowledge, and communication competencies around cultural differences, diversity and inclusion.
For the full research report: Pew Research Center Fact Tank
How to Support Women Entrepreneurs in Rural Areas
Pat Heffernan : Jun 6, 2017 11:12:00 AM
The need is well documented. The Kauffman Foundation and others have detailed the female-male gap in business startup rates, gross revenues and...
Targeting “Millennials” means targeting no-one
Pat Heffernan : May 29, 2017 7:01:00 AM
"If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a...