Say it isn't so.
We often work with public sector government agencies, so we are acutely aware of the financial and political pressures they experience. (To our way of thinking, our client's pain is our pain.) But recent news that paid advertising placements were being sold in U.S. national parks startled us.
Don't get me wrong. Advertising works, and when it is done well, I support Ads Worth Spreading. The two keys to social good advertising to me are: non-intrusive and mission-matched.
This is the item in the New York Times that caught my eye: Mother Nature Is Brought to You By ... To my mind, a clear case of advertising running amok in the public sector.
Pat Heffernan : Sep 13, 2020 8:42:54 PM
Despite missteps amid a charged political season, I believe the Centers for Disease Control and Prevention (CDC) remains a public health institution...
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The most compelling and convincing of the many pieces I've seen during National Public Health Week 2019 are an article and a video in The New York...
Pat Heffernan : Sep 28, 2015 11:25:00 PM
Ready to go... Ten policy solutions to close the funding and opportunities gaps for women and minority-owned businesses are being presented at the ...
