RWJF Renews Commitment to Future of Nursing

Robert Wood Johnson Foundation (RWJF) has renewed its commitment to the Future of Nursing: Campaign for Action Initiative with a new round of grants after its initial five-year partnership with the AARP Foundation and state-based action coalitions. RWJF has announced that the Vermont Action Coalition is receiving a second two-year grant through the Future of Nursing State Implementation Program (SIP). The Vermont Action Coalition, acting on the recommendations of the Institute of Medicine (2010) and the Vermont Blue Ribbon Commission on Nursing (2012), seeks to improve the health of Vermonters by fully engaging Vermont nurses in our evolving health care system.

In preparation for this next phase of work, Marketing Partners will be helping to create new messages, a website and a direct-to-RN outreach campaign so Vermont nurses are aware of the multiple education pathways and supports available to them. Our work will help the Foundation and the Vermont Action Coalition to achieve the Institute of Medicine (IOM)'s recommendation that 80 percent of the nursing workforce has a baccalaureate in nursing degree (BS or BSN) by 2022.

The Future of Nursing is aimed at improving the health of Americans by transforming the nursing profession, using the Institute of Medicine (IOM) evidence-based recommendations on the future of nursing. The campaign has helped form action coalitions—groups of nurses and other health care providers, employers, patients, and others — in all 50 states and the District of Columbia.