Marketing Glossary - Q

Qualified Sales Lead

Sales leads that have been evaluated and are determined to meet the requirements to be a sales prospect.

Qualitative Data Collection

Research approach, sometimes dubbed touchy-feely research, that requires researchers to interpret the information gathered, most often without the benefit of statistical support.

Quantitative Data Collection

Research approach where numbers are used to measure or evaluate variables being studied and enabling the use of statistical analysis to offer potentially more supportable conclusions.

Quantity Discounts

A form of standard price adjustment offering buyers an incentive of lower per-unit pricing when more products are purchased.