If you want your branding, public relations, digital and traditional marketing to work together seamlessly, and effectively to change minds — then you are looking for an integrated approach.
What is Integrated Marketing?
An integrated marketing communication strategy fuses traditional and digital marketing techniques to harness the best of classic and modern communication methods. There are more marketing channels now than ever before. You can think of integrated marketing as a well-rounded jigsaw puzzle that uses multiple channels and tactics from both offline and online techniques. (The terms 360 campaign and multi-channel marketing are also used to describe the concept.)
Examples of traditional marketing approaches include tangible tools such as business cards, print ads in newspapers or magazines, posters, commercials on TV and radio, billboards and brochures. Another 'real world' example of traditional marketing is events or trade shows where you network with people and have the opportunity to build a rapport with them, or when people find your business through a referral.
Examples of digital marketing include tools like websites, social media mentions on Facebook, YouTube videos, banner ads, organic online search, or paid search. Comprehensive content marketing or inbound marketing programs may include a combination of digital channels. Digital events are possible too, including webinars, Twitter chats, or video conference apps.
Why IMC?
With an integrated marketing communication strategy, your advertising, public relations, video marketing, direct marketing, event sponsorships, social media and sales promotions reinforce each other to provide clarity, consistency, and maximum communication impact.
We believe a multi-channel approach that leverages the unique benefits of paper and in-person interactions with the convenience, accessibility and reach of digital marketing will perform best.
