The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
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Dave Bowers: 8/3/17 10:00 AM
Relying on spreadsheets to keep track of your organization's donors, volunteers, and other contacts gets tiresome and ineffective quickly. But many...
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Pat Heffernan: 8/1/17 10:04 AM
Signs abound of a growing sustainability language disconnect between marketers’ communications and what consumer and business customers understand,...
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Brad Pettengill: 7/27/17 10:00 AM
For her recent birthday, my wife wanted to wake up in an exotic location. She wanted to experience Morocco, despite the warnings from friends and...
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Pat Heffernan: 7/13/17 10:00 AM
Yes, it takes a lot of work to create a stellar piece of content today. And there are no shortcuts. You need to develop the content strategy idea, do...
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Pat Heffernan: 7/6/17 10:00 AM
I expect What’s In It For Me (WIIFM), to be crystal clear. And your customers do too.
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Brad Pettengill: 6/29/17 10:00 AM
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Tara Pereira: 6/22/17 1:00 PM
Having clear communication and a solid creative process between agency team members and your nonprofit management team is imperative. It is important...
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Pat Heffernan: 6/15/17 10:00 AM
If you’re like most change communicators I know, you spend quite a bit of time keeping up on what’s known and what’s new in communication, persuasion...
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Dave Bowers: 6/8/17 10:30 AM
What is a landing page? A landing page is simply the website page where your visitors land after they type in or click a link. The link can be on a...
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Tara Pereira: 5/25/17 10:00 AM
Is your nonprofit embarking on an outreach campaign focused on a new community? Does your government agency need message training on a new subject,...
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Pat Heffernan: 5/18/17 12:00 PM
You may have heard the terms "paid, owned, earned media" bandied about recently and been curious. You want to know more—understanding where and how...
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Pat Heffernan: 5/4/17 10:00 AM
For many years the message triangle has been one of the tools I use most often for clients and for myself. Whenever a major speech, news event or...
