The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
4 min read
Pat Heffernan: 11/9/17 10:05 AM
Making sure that your website reaches and communicates effectively to everyone requires attention to many factors—design, language, search...
4 min read
Pat Heffernan: 11/2/17 11:42 AM
I can no longer count on my fingers the number of times I've searched fruitlessly for the perfect, convincing set of facts for changing minds to...
2 min read
Tara Pereira: 10/19/17 10:04 AM
Do you know the secret to conducting a good video interview? Whether you are gathering video testimonials for your website or developing an...
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Pat Heffernan: 10/12/17 10:00 AM
If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the...
3 min read
Pat Heffernan: 10/5/17 2:30 PM
Brand and branding are terms you hear used and misused daily in marketing and advertising. Once terms used only by those working in the field or by...
2 min read
Brad Pettengill: 9/28/17 10:00 AM
Logo, Corporate Identity or Brand — What’s the difference? When a company begins to consider ways to visually represent themselves, their product,...
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Tara Pereira: 9/21/17 10:00 AM
Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot...
3 min read
Pat Heffernan: 9/14/17 10:00 AM
Do you worry about saying bad words? I know sometimes I feel as if I spend an inordinate amount of time thinking about how to avoid bad words and...
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Dave Bowers: 9/7/17 10:00 AM
If you have a website without the HTTPS protocol, you should have received an email recently telling you that Google Chrome will show a security...
4 min read
Brad Pettengill: 8/31/17 10:00 AM
It’s a familiar problem. You have invested a great deal of time and money to create a strong visual identity for your mission-driven organization....
Tara Pereira: 8/28/17 10:18 AM
More than ever before, nonprofits need to integrate video content into annual marketing campaigns. Every day there are new opportunities and...
3 min read
Tara Pereira: 8/24/17 10:00 AM
No nonprofit can afford to produce a video that is not inline with its marketing goals and outreach plans. The more your nonprofit team can lay out a...
