The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
3 min read
Pat Heffernan: 10/5/17 2:30 PM
Brand and branding are terms you hear used and misused daily in marketing and advertising. Once terms used only by those working in the field or by...
2 min read
Brad Pettengill: 9/28/17 10:00 AM
Logo, Corporate Identity or Brand — What’s the difference? When a company begins to consider ways to visually represent themselves, their product,...
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Tara Pereira: 9/21/17 10:00 AM
Saying you need video for your business is kind of like saying you need a website. Both are general terms for an essential tool that can mean a lot...
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Pat Heffernan: 9/14/17 10:00 AM
Do you worry about saying bad words? I know sometimes I feel as if I spend an inordinate amount of time thinking about how to avoid bad words and...
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Dave Bowers: 9/7/17 10:00 AM
If you have a website without the HTTPS protocol, you should have received an email recently telling you that Google Chrome will show a security...
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Brad Pettengill: 8/31/17 10:00 AM
It’s a familiar problem. You have invested a great deal of time and money to create a strong visual identity for your mission-driven organization....
Tara Pereira: 8/28/17 10:18 AM
More than ever before, nonprofits need to integrate video content into annual marketing campaigns. Every day there are new opportunities and...
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Tara Pereira: 8/24/17 10:00 AM
No nonprofit can afford to produce a video that is not inline with its marketing goals and outreach plans. The more your nonprofit team can lay out a...
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Dave Bowers: 8/18/17 10:00 AM
We build websites. It’s not all we do, but it is a big part of the services we offer to clients large and small. Often during the process we complete...
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Intern Blogger: 8/17/17 11:00 AM
Ephemeral content, which lasts only a short time before disappearing, is on the rise and being led by the popularity of Snapchat. Other platforms...
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Brad Pettengill: 8/17/17 10:56 AM
As a boy scout in the early seventies, I walked door-to-door soliciting support for S.O.A.R., Save Our American Resources, in the form of money...
4 min read
Pat Heffernan: 8/10/17 4:45 PM
While officially this is the second in a series of posts about changing minds and message framing, you may be interested because it can also be...
