3 min read
Blogging Tips for the One-Person Marketing Team
You know your stuff. You could blog about what you do ‘til the cows come home. The problem is that there's never enough time to do it all well. What...
ABOUT CHANGE COVERSATIONS
The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
3 min read
New Year Resolutions and Inspiration for the Digital Marketer
Tara Pereira: 1/11/18 10:00 AM
At the beginning of a new year, it is natural to want to set resolutions both personally, and professionally for your organization. We all start out...
3 min read
Mission-Driven Marketers: Are You Focused or Fearful?
Pat Heffernan: 12/28/17 10:00 AM
I am worried. As I wrote earlier, part of creating a persuasive change message is to document and describe the problem before offering a solution...
3 min read
Want your social video to be thumb-stoppingly good?
Tara Pereira: 12/14/17 10:00 AM
"71% of internet users will access social networking sites regularly this year." source One of the great challenges and great truths of social media...
4 min read
How to Optimize Your Website for Mobile
Intern Blogger: 12/7/17 10:05 AM
As a business owner, you most likely already know how critical it is to be active and visible online. Google prioritizes mobile friendly sites over...
4 min read
How to Use a Creative Brief for Effective Collaboration
Dave Bowers: 11/30/17 10:30 AM
Marketing, like many other worthwhile activities, is a team venture. And every effective team needs a coach, rules of the game, and a common goal....
2 min read
How Inbound Marketing Metrics Will Save Public Relations
Pat Heffernan: 11/23/17 10:00 AM
Rich metrics are one of the delights of implementing an integrated inbound marketing program. Inbound’s ability to track the history of an...
2 min read
Design Project Management Tips and Tools to Implement Today
Time is funny. It flies. It can be saved and wasted. When you’re working on a design and content project with lots of moving parts and people, time...
4 min read
Conquer Your Website Design Accessibility & Inclusion Challenge
Pat Heffernan: 11/9/17 10:05 AM
Making sure that your website reaches and communicates effectively to everyone requires attention to many factors—design, language, search...
4 min read
Changing Minds: Frames Matter More Than Facts
Pat Heffernan: 11/2/17 11:42 AM
I can no longer count on my fingers the number of times I've searched fruitlessly for the perfect, convincing set of facts for changing minds to...
2 min read
How to conduct effective video interviews
Tara Pereira: 10/19/17 10:04 AM
Do you know the secret to conducting a good video interview? Whether you are gathering video testimonials for your website or developing an...
1 min read
Why Your Nonprofit is a ‘Best-Kept Secret’ and How to Fix It
Pat Heffernan: 10/12/17 10:00 AM
If ‘best-kept secret’ is a phrase you’ve ever heard used to describe your nonprofit, you are not alone. Perhaps it’s just the popularity of the...