The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
4 min read
Intern Blogger: 4/26/18 10:50 AM
You know that “big donors” come from older generations. But younger generations are just as important. Your nonprofit needs to invest in the future:...
3 min read
Pat Heffernan: 4/12/18 11:00 AM
Mission-driven organizations can be surprised to suddenly find themselves struggling with employee recruitment and retention. (Wasn't it just...
2 min read
Dave Bowers: 3/22/18 10:10 AM
If you’re not alert, it’s easier than ever to be snookered these days. You are trying to reduce your environmental impact and so you specify your new...
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Dave Bowers: 3/8/18 9:58 PM
Contests and sweepstakes are great ways of generating interest and expanding your reach to a target audience. If you want to increase web traffic,...
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Pat Heffernan: 3/8/18 10:30 AM
The power of words, labels, language and frames is often a popular topic at the water cooler and lunch table here, but it has been top-of-mind...
4 min read
Want to gain traction in the early stages of the customer’s journey? Here’s a tip: Step out of your shoes. Your audience wants to interact with...
3 min read
Pat Heffernan: 2/8/18 10:00 AM
Thoughts on the psychology of words, word use, pronouns, and social issues have been scurrying across my brain lately. Not that you can’t find me...
3 min read
Pat Heffernan: 1/25/18 11:57 AM
Do you feel that? That tugging sensation on your heart? You’re not sure why, but as serious, and as focused, and as grownup as you are, you likely...
6 min read
Dave Bowers: 1/25/18 10:00 AM
I wrote about this last in 2010 when unemployment was near ten percent and competition for work was fierce and cutthroat. And while a lot has changed...
3 min read
You know your stuff. You could blog about what you do ‘til the cows come home. The problem is that there's never enough time to do it all well. What...
3 min read
Tara Pereira: 1/11/18 10:00 AM
At the beginning of a new year, it is natural to want to set resolutions both personally, and professionally for your organization. We all start out...
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Pat Heffernan: 12/28/17 10:00 AM
I am worried. As I wrote earlier, part of creating a persuasive change message is to document and describe the problem before offering a solution...
