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ABOUT CHANGE COVERSATIONS

The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.

Check out our Guide to Inclusive Language to help you communicate

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2 min read

Behavior Change and Social Marketing: Common Pitfalls, Practical Tips

It's what people do that counts. Not what they're aware of. Or what they think. Or what you tell them. But you know that. If you have been involved...

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2 min read

People Don’t Buy What You Do – They Buy WHY You Do It

It happened again last week. The new product brief, chock full of features and detailed specifications, arrived in my box -- and there was no inkling...

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What is FSC printing

2 min read

What is FSC printing?

In my role as production manager, I find many clients ask me about FSC printing—what it is, how it works, the benefits, and the costs associated with...

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Marketing $ Dedicated to Online Marketing Pie Chart

3 min read

Don’t have a social media strategy? You’re not alone.

These days, when new clients come to us looking for strategic marketing communication plans, inevitably one of their first questions is about...

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2 min read

Nielsen Challenging Consumer Segment Age Biases: Crazy?

Nielsen, one of the advertising industry’s oldest and most respected research companies, is taking consumer marketers to task by challenging them...

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