6 min read
Tips for Quick Photos (and Common Copyright Risks To Avoid)
How can you quickly and safely create the images you need for your blogging and social media efforts and avoid common copyright risks? Unless your...
6 min read
How can you quickly and safely create the images you need for your blogging and social media efforts and avoid common copyright risks? Unless your...
3 min read
Consistency is king when it comes to using your branding colors across all mediums, including your website. But designing for legibility and...
2 min read
Consistent values-based communication. I believe everyone benefits when a mission-driven business or nonprofit focuses on words, messages, issues,...
4 min read
When you think branding, what comes to mind? Logos, colors, the name of your company, your company tagline — but how about sound or audio? As the...
3 min read
As the website owner, you want to be sure your investment in developing a new website is going to improve your brand awareness and return on your...
4 min read
The current wave of infographic usage is only gaining momentum. From social media to corporate reports and even the evening news, you’re seeing these...
4 min read
Images, videos, sound bites, and other media are great ways to cut through the clutter online for small businesses or nonprofits. But a common mishap...
3 min read
The more you know, the harder it is to remove the curse of knowledge from your writing. After years of education and experience in your field, you...
6 min read
Considering a new website? Your goal is a stunning and hard-working new website in a process as smooth as possible. Miscommunication or conflict with...
4 min read
You may think your local nonprofit cannot use flashy campaign tools to set your organization apart. You may think those tools are for businesses and...
6 min read
Do you need a high-quality video for your small business? Don't hesitate because you worry about breaking the bank. If your business has a fan or two...
5 min read
Last week in a client meeting I was asked a string of marketing questions that I have been asked many times before. “Is that a good open rate, a good...