The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
3 min read
Brad Pettengill: 3/14/13 11:45 AM
In the first in this series of blog posts, Logo, Corporate Identity or Brand—What's the Difference?, I briefly explored these three marketing...
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Pat Heffernan: 1/31/13 10:00 AM
Social media buttons seem to be everywhere, except when you want one. I am often frustrated by not being able to share an interesting article, or by...
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Brad Pettengill: 10/1/12 10:00 AM
The world is full of bad, ugly and boring logos. Everywhere you look, someone has, in their mind, saved a boatload of cash by cobbling together some...
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Sally Kieny: 8/23/12 10:00 AM
This baby boomer has concluded that building your social media team is more a matter of depth, interest, and judgment than it is age. Personally,...
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I know we humans are subject to a long list of cognitive biases, but several recent events have reminded me anew of the need to beware of unconscious...
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The value of social media in the B2C market space, not to mention people’s personal lives, is well documented. However, the use of social platforms...
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Sally Kieny: 5/3/12 10:12 AM
I never thought I’d be writing about septic tanks on our marketing blog, but here goes (and there is a marketing lesson here). I was standing at my...
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Pat Heffernan: 1/4/12 12:00 AM
Good causes suffered from a rash of poorly conceived ads in 2011. The usual culprit was a concept with strong words and images designed to be ‘edgy’,...
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We currently live in a technology-crazed world. More often than not while out at a social gathering, you’ll see (roughly) 6 out of 10 people glued to...
2 min read
Pat Heffernan: 11/25/10 12:00 AM
Social marketing, behavior change communication, public service advertising, cause marketing—whatever the preferred terminology in your field, The...
