2 min read

Enclosure Logos—Boring or Brilliant?

Brad Pettengill: 12/5/13 11:00 AM

2 min read

Building and Maintaining Your Corporate Identity

Brad Pettengill: 11/4/13 11:25 AM

I started this series with the post Logo, Corporate Identity or Brand — What’s the Difference?, which briefly defines these terms and what...

2 min read

Theories of Change: Social Marketing, Movements and Change

Pat Heffernan: 8/15/13 12:00 AM

I certainly didn’t want to use that statistic. In the midst of a messaging work session on a hot, sticky summer day, the digits shouted out from the...

2 min read

Logo Design 101: The Coat of Arms, Crest and Shield

Brad Pettengill: 8/12/13 12:15 PM

In article 6 of the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore combination marks—logos using both...

2 min read

PR only? No such thing!

Sally Kieny: 8/1/13 2:00 PM

Recently, I came across a post entitled, “10 things clients get wrong about the media.” Admittedly, the author—a publicist (aka a PR person)—was...

2 min read

How to Find Your Customers in the Social Media Space

Pat Heffernan: 7/29/13 12:59 PM

Three years after my first look at the question of where to find your customers in social media, I have a pleasant surprise for you: There is good...

2 min read

Logo Design 101: The Combination Logo, Part 2: Seals

Brad Pettengill: 7/18/13 11:20 AM

In this fifth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we continue to explore the third category of logo, the...

2 min read

Marketing Spin in Suburbia (or “How I learned to Love My Lawn”)

I lead a hectic life—by choice, mind you. I’m not looking for sympathy here. It’s just a fact. With three young daughters and my husband, my job,...

3 min read

Social Marketing: It’s Past Time to Reframe and Rebrand

Pat Heffernan: 6/20/13 12:00 AM

Have you been there? You start to notice many of your conversations get derailed because your basic language and labels are triggering a radically...

2 min read

Logo Design 101: The Combination Logo, Part 1

Brad Pettengill: 6/17/13 10:50 AM

In this fourth article in the series, Logo, Corporate Identity or Brand—What's the Difference? we start to explore the third category of logo design,...

3 min read

Media Literacy, Children and Mindful Marketing

Media literacy, children and mindful marketing have been on my mind lately. My nine-year-old daughter has recently become interested in knowing how...

3 min read

Logo Design 101 The Wordmark

Brad Pettengill: 3/21/13 11:45 AM

Let's continue to dig into logo design. Logos fall into 3 basic categories: Standalone Symbol, logotype/wordmark, and combination marks. In this post...