The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
3 min read
Pat Heffernan: 4/13/15 10:00 AM
You’re not Alice. You couldn’t be more different. You want to create mission-driven change, to change minds, motivate action, build a movement....
3 min read
Sally Kieny: 4/9/15 10:00 AM
While we often write about social media in this blog and how businesses and organizations can use it strategically as part of an integrated marketing...
4 min read
Pat Heffernan: 3/9/15 10:22 AM
Are you thinking like I’m thinking that it is getting murky out there? My fog meter is registering an increase in befuddling language about sponsored...
1 min read
Pat Heffernan: 7/28/14 10:15 AM
It’s a scene I’ve lived over and over again. Deep into a positioning work session while I’m probing for what you believe distinguishes your triple...
2 min read
Pat Heffernan: 7/21/14 10:55 AM
In my mind, words and language have always been important. (No surprise.) I delighted in the increased attention to inclusive language in...
2 min read
Pat Heffernan: 7/14/14 11:00 AM
This may not be going where you think it is. That is, it’s not going there if you’re thinking I’m referring to social media marketing or so-called...
2 min read
Sally Kieny: 6/5/14 12:00 AM
Inbound marketing could be considered part of the new marketing-speak. We’ve written before about the importance of keeping your communications...
2 min read
At Marketing Partners, we’ve worked on dozens of social awareness and behavior change campaigns. (Secretly, they are my favorite kind of campaign!)...
2 min read
Pat Heffernan: 2/3/14 11:55 PM
Ever feel like there will never be enough time to use social media effectively?
2 min read
Brad Pettengill: 1/30/14 10:00 AM
In this article, ninth in the series, Logo, Corporate Identity or Brand—What's the Difference? I want to look at certification logos and the...
1 min read
Pat Heffernan: 1/13/14 12:00 AM
Sigh. You're probably not surprised any more by inappropriate ads created by major commercial brands (and their agencies) seeking to win awards and...
3 min read
In the real estate sales world, the mantra is “location, location, location.” In the social media world, it’s “relationships, relationships,...
