The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
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Pat Heffernan: 4/7/16 1:28 PM
Spring has been doggedly stubborn about arriving this year. The rollercoaster weather finds us swapping winter coats for garden rakes within a...
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Dave Bowers: 3/31/16 10:00 AM
You know nonprofit organizations need websites just as small businesses do, but you may be surprised to learn nonprofit sites can be more complex and...
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Brad Pettengill: 3/24/16 10:00 AM
You're considering an image for your upcoming campaign, but you have an uneasy feeling about its content, tone and style. Perhaps establishing...
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Tara Pereira: 3/17/16 10:00 AM
We all can agree that social media marketing can sometimes seem like a beast that is always hungry. Sure it can be a lot of fun and it is always...
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Pat Heffernan: 3/10/16 11:00 AM
It is every marketer or writer’s nightmare. After years of carefully planned and executed content strategy, your recipe for creating content is...
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Pat Heffernan: 3/3/16 10:00 AM
It’s just about sugaring season — the annual Vermont ritual when the sweet sap of Sugar Maples warms and runs out of the taps, a time for learning...
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Tara Pereira: 2/18/16 10:00 AM
Video storytelling can be incorporated into your nonprofit's marketing strategy in many ways. Testimonial videos and case studies are based on the...
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Intern Blogger: 2/11/16 10:00 AM
Maintaining a successful social media presence can be a daunting task — juggling your profiles on multiple platforms while keeping pace with the...
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Pat Heffernan: 2/4/16 6:09 PM
This is a little bit of a cheat because our five favorite posts for change makers and communicators were actually published over a six-week period...
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Dave Bowers: 1/28/16 10:00 AM
Inbound marketing is no longer a new concept. Even marketers and other business leaders not currently practicing inbound or content marketing tend to...
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Tara Pereira: 1/21/16 10:00 AM
Lately, I’ve been thinking about using digital storytelling for change and how we think about connecting and promoting behavior change using...
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Pat Heffernan: 1/14/16 10:00 AM
Much about the way we work with nonprofits and mission-driven organizations has changed in the more than two decades I have been leading this firm....
