The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.
3 min read
Brad Pettengill: 9/15/16 11:00 AM
Why should your nonprofit invest in good design? Your mission is pressing, the needs are great — why spend money on design when it seems like it...
2 min read
Tara Pereira: 9/8/16 11:00 AM
For a lot of us, back-to-school means change. Change of schedule, change of traffic patterns, but I like to think of September as an opportunity to...
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Pat Heffernan: 9/1/16 11:00 AM
Much as we love the warm, natural tones of the stone wall framing Marketing Partners’ open office, its greatest value is as a daily reminder of the...
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Dave Bowers: 8/25/16 11:00 AM
Ok, I’m a big fan of advertising. When used correctly advertising is a good way to promote your brand, service, or product. But advertising can’t do...
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Tara Pereira: 8/4/16 11:00 AM
If you think about the time and resources needed to develop and produce a fantastic video for your nonprofit, it makes sense to repurpose and...
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Dave Bowers: 7/28/16 11:00 AM
Advertising works. Businesses get results with strategic advertising. Why else would so many businesses spend so much money if it didn’t? And big...
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Brad Pettengill: 7/21/16 11:00 AM
Whether you’re creating a new page design for your website, an online ad, print brochure or an infographic, many of the same design principles apply....
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Tara Pereira: 7/14/16 11:00 AM
You’ve been planning your next event for a while now — finding a location, building a schedule and making sure your speakers are ready to go. A lot...
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Pat Heffernan: 7/7/16 11:30 AM
The other day, as we pondered our (heavy) work plan together for the upcoming six weeks, a startup mission-driven client asked if there were...
Tara Pereira: 7/4/16 10:00 AM
Summer is the perfect season to plan an event or fundraiser for your mission-driven organization. Who wouldn't want to spend time outdoors for a good...
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Brad Pettengill: 6/30/16 11:30 AM
Last week I ran across a New York Times article detailing one marketing research company’s process to determine the ugliest color in the world. The...
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Dave Bowers: 6/27/16 10:00 AM
Every business or non-profit needs smooth orderly processes to be successful. Lean manufacturers make a science of refining every process. The big...
