Skip to the main content.

MPI_change-conversations_logo_558x76


ABOUT CHANGE COVERSATIONS

The Change Conversations blog is where changemakers find inspiration and insights on the power of mission-driven communication to create the change you want to see.

Check out our Guide to Inclusive Language to help you communicate

A magpie is on the left side of the image, looking at a cluster of star graphic in red, teal, and green that are glimmering in the sun. This is overlayed on a out-of-focus forrest backdrop.

2 min read

Distracted by Shiny Object Syndrome? Focus on Your Marketing Goals.

One day as I flicked through a group of RSS and Twitter feeds for a client in education, I came across a sketch that made me chuckle in recognition....

Read more
A pattern of dots in the background in green, teal, and red, evenly spaced. An image of someone working on a laptop imposed over the pattern background.

3 min read

How the Rule of Thirds Enhances Your Social Media Presence

Maintaining a successful social media presence can be a daunting task – creating content and making posts with enough consistency to build a loyal...

Read more
A women stands at a whiteboard speaking to a small group of 3 other diverse people watching her. There is a hand and clipboard taking notes in the left bottom corner. There is a pattern of faded plus signs in repeating teal, red, and green colors in the background.

3 min read

How Can You Keep Your Marketing Research Ethical?

For those who are not familiar with the business world, you might not know that there are many standards and ethics in place for research and...

Read more
Proofing print documents

2 min read

How to make the best files for printing

Good printing prepress file preparation takes time. In the era of digital design, prepress work looks deceptively easy. Making sure your files are...

Read more

3 min read

5 Good Ways to Research and Find Your Potential Customers

Everyone tells you that you need to research your potential customers, but no one tells you much about how to do it. Whether you are in a small...

Read more
accessibility online feature image

5 min read

Web Accessibility and You: Why It Matters

There are over 1 billion people around the world with disabilities, who have a combined spending power of approximately $6 trillion. This includes...

Read more
Rectangular graphic with a yellow background and blue text reading

4 min read

5 SEO Basics to Make Your Best Content Eminently Findable

Whew! You’re exhausted. You’ve just finished a sprint to get your mobile-first site updated after Google’s latest Core Web Vitals algorithm change....

Read more
How to promote your brand

3 min read

Promotional Item or Landfill?

Promotional products were a $20 billion dollar industry by 2014, with brands appearing on everything from award plaques to watches. By dollar volume...

Read more

3 min read

Effective Employee Recruitment Marketing for Professional Firms

According to the Bureau of Labor Statistics, “7.1 million openings were available in February 2019, but only 5.7 million hires were made.” When there...

Read more

5 min read

Should Your Brand Take a Stand?

More and more companies are wrestling with the questions: Should your brand take a stand? What are the potential benefits? What are the risks? How do...

Read more
blogging

5 min read

Why You Need a Mission-Driven Blog (+ how to make it better)

A company blog helps you connect with customers and prospects by providing useful content that can be found through search and promotion. Its many...

Read more
Tips for Fast Images & Copyright Risks to Avoid Blog Main Image

6 min read

Tips for Quick Photos (and Common Copyright Risks To Avoid)

How can you quickly and safely create the images you need for your blogging and social media efforts and avoid common copyright risks? Unless your...

Read more