All email marketing is personal
Email marketing can be more effective than social for nurturing and engaging your base. We’ve written about the value of a clean email list, ...
You know email can be an effective marketing tool. Email marketing averages an ROI of $38 for every $1 spent. (DMA National Client Email Report 2015) And you've heard auto-response and other marketing automation tools can make email marketing easier and increase success. Then again, you see a lot of lousy email messages in your inbox. Successful email campaigns require strategy and consistent planning. (Lousy email campaigns don't.) Let's look at the differences.
Once you get your email marketing going, be sure to keep consistently refining your messages, lists, and content. You will always lose some contacts, but how you engage the rest and bring in new contacts is the difference between failure and your reward.
Email marketing can be more effective than social for nurturing and engaging your base. We’ve written about the value of a clean email list, ...
Email marketing is a a great way to engage and to nurture your community and contacts. But you need to take care of a very important anchor that is...
Relying on spreadsheets to keep track of your organization's donors, volunteers, and other contacts gets tiresome and ineffective quickly. But many...