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Sally Kieny

Sally brings her diverse knowledge and versatile communication skills to our clients’ work as a public relations manager, writer and editor. On the Change Conversations blog, Sally writes about language, PR and the intersection of work and family life.

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2 min read

9 Writing Tips to Help Readers

The changing media landscape and time spent on the web has turned us into consumers of bits and bytes of information. We often don't have time (or...

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2 min read

5 Tips for Creating Perfect Nonprofit Promotion Packages

Fresh off the season for pretty packages, I thought I’d share some tips for creating nonprofit promotion packages that will help you build awareness...

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2 min read

Keeping “the love” in your customer relationships

It doesn’t matter what type of business or sector you work in—nonprofit, for profit, consulting, B2B, B2C, government, you name it—maintaining a...

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2 min read

Event planning 201: What’s happening before, during and after

In previous posts, we’ve shared the basics of event planning: how to make your event newsworthy and a top 10 list for every event. In this post,...

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Lead_Dont_push

2 min read

Inbound Marketing 101: Lead (Don’t Push) Your Prospects

I had the opportunity to take off my “marketing hat” this summer as I took a leave of absence from work. But in reality, we marketers never really...

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social media use by tweens and teens - image of smartphone in hands

3 min read

Social Media Use by Tweens and Teens

While we often write about social media in this blog and how businesses and organizations can use it strategically as part of an integrated marketing...

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Image of a closeup of handwriting with the word

2 min read

Inbound marketing and more: Marketing-speak defined

Inbound marketing could be considered part of the new marketing-speak. We’ve written before about the importance of keeping your communications...

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Two Owls in a Moon

2 min read

PR only? No such thing!

Recently, I came across a post entitled, “10 things clients get wrong about the media.” Admittedly, the author—a publicist (aka a PR person)—was...

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dinosaur

2 min read

Building your social media team (and age is not a factor!)

This baby boomer has concluded that building your social media team is more a matter of depth, interest, and judgment than it is age. Personally,...

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2 min read

On Septic Tanks and Social Media

I never thought I’d be writing about septic tanks on our marketing blog, but here goes (and there is a marketing lesson here). I was standing at my...

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