2 min read
Sally Kieny: 6/13/16 10:00 AM
The changing media landscape and time spent on the web has turned us into consumers of bits and bytes of information. We often don't have time (or...
2 min read
Sally Kieny: 1/7/16 10:00 AM
Fresh off the season for pretty packages, I thought I’d share some tips for creating nonprofit promotion packages that will help you build awareness...
2 min read
Sally Kieny: 11/26/15 10:00 AM
It doesn’t matter what type of business or sector you work in—nonprofit, for profit, consulting, B2B, B2C, government, you name it—maintaining a...
2 min read
Sally Kieny: 10/22/15 10:00 AM
In previous posts, we’ve shared the basics of event planning: how to make your event newsworthy and a top 10 list for every event. In this post,...
2 min read
Sally Kieny: 9/17/15 10:00 AM
I had the opportunity to take off my “marketing hat” this summer as I took a leave of absence from work. But in reality, we marketers never really...
3 min read
Sally Kieny: 4/9/15 10:00 AM
While we often write about social media in this blog and how businesses and organizations can use it strategically as part of an integrated marketing...
2 min read
Sally Kieny: 6/5/14 12:00 AM
Inbound marketing could be considered part of the new marketing-speak. We’ve written before about the importance of keeping your communications...
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Sally Kieny: 8/1/13 2:00 PM
Recently, I came across a post entitled, “10 things clients get wrong about the media.” Admittedly, the author—a publicist (aka a PR person)—was...
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Sally Kieny: 8/23/12 10:00 AM
This baby boomer has concluded that building your social media team is more a matter of depth, interest, and judgment than it is age. Personally,...
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Sally Kieny: 5/3/12 10:12 AM
I never thought I’d be writing about septic tanks on our marketing blog, but here goes (and there is a marketing lesson here). I was standing at my...
