3 min read
Pat Heffernan: 6/20/13 12:00 AM
Have you been there? You start to notice many of your conversations get derailed because your basic language and labels are triggering a radically...
2 min read
Pat Heffernan: 1/31/13 10:00 AM
Social media buttons seem to be everywhere, except when you want one. I am often frustrated by not being able to share an interesting article, or by...
2 min read
Pat Heffernan: 1/4/12 12:00 AM
Good causes suffered from a rash of poorly conceived ads in 2011. The usual culprit was a concept with strong words and images designed to be ‘edgy’,...
2 min read
Pat Heffernan: 11/25/10 12:00 AM
Social marketing, behavior change communication, public service advertising, cause marketing—whatever the preferred terminology in your field, The...
2 min read
Pat Heffernan: 10/28/10 12:00 AM
It's what people do that counts. Not what they're aware of. Or what they think. Or what you tell them. But you know that. If you have been involved...
2 min read
Pat Heffernan: 10/7/10 10:20 AM
It happened again last week. The new product brief, chock full of features and detailed specifications, arrived in my box -- and there was no inkling...
