1 min read
Pat Heffernan: 6/4/15 10:00 AM
June is here and that means that summer will soon be officially in full swing! Summer means our indoor-outdoor time allotment shifts, but there’s...
4 min read
Pat Heffernan: 5/18/15 11:45 AM
Think your communication is always bias-free? Think that you are equally respectful, inclusive and welcoming with a diverse range of people — those...
2 min read
Pat Heffernan: 5/4/15 10:00 AM
“Skills can be taught; values cannot.” That old saying rings true, but growing your own skilled marketers takes lots of time, energy and money....
3 min read
Pat Heffernan: 4/13/15 10:00 AM
You’re not Alice. You couldn’t be more different. You want to create mission-driven change, to change minds, motivate action, build a movement....
4 min read
Pat Heffernan: 3/9/15 10:22 AM
Are you thinking like I’m thinking that it is getting murky out there? My fog meter is registering an increase in befuddling language about sponsored...
1 min read
Pat Heffernan: 7/28/14 10:15 AM
It’s a scene I’ve lived over and over again. Deep into a positioning work session while I’m probing for what you believe distinguishes your triple...
2 min read
Pat Heffernan: 7/21/14 10:55 AM
In my mind, words and language have always been important. (No surprise.) I delighted in the increased attention to inclusive language in...
2 min read
Pat Heffernan: 7/14/14 11:00 AM
This may not be going where you think it is. That is, it’s not going there if you’re thinking I’m referring to social media marketing or so-called...
2 min read
Pat Heffernan: 2/3/14 11:55 PM
Ever feel like there will never be enough time to use social media effectively?
1 min read
Pat Heffernan: 1/13/14 12:00 AM
Sigh. You're probably not surprised any more by inappropriate ads created by major commercial brands (and their agencies) seeking to win awards and...
2 min read
Pat Heffernan: 8/15/13 12:00 AM
I certainly didn’t want to use that statistic. In the midst of a messaging work session on a hot, sticky summer day, the digits shouted out from the...
2 min read
Pat Heffernan: 7/29/13 12:59 PM
Three years after my first look at the question of where to find your customers in social media, I have a pleasant surprise for you: There is good...
