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Pat Heffernan

Pat Heffernan — marketing strategist, writer, and founder of Marketing Partners in Burlington, Vermont — writes about strategy, words, and communication to create change.

2 min read

Change Convos Monthly top picks: 5 links we loved in November

Let's give thanks for our five favorite posts for change makers and communicators from around the web in November. And read on to discover the top...

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2 min read

Change Convos Monthly top picks: 5 links we loved in October

Let's recap our five favorite posts for change makers and communicators from around the web in October. As if to keep up with the vibrant colors of...

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5 Best-in-Class Marketing Lessons for SMBs [New Data]

In today’s world of big data, actionable data remains rare — especially for the small and midsize businesses (SMBs) whose limited marketing resources...

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Change Convos monthly top picks: 5 links we loved in September

Fall in Vermont (or should I say autumn?) is chock full of delightful distractions, but that doesn’t mean you have to miss out on special treats....

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Change Convos monthly top picks: 5 links we loved in August

Even in Vermont it can get sizzling hot as summer ends, but thankfully cooler evening temperatures return just as the annual...

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4 min read

Are You a True Digital Marketer? (Oops, not yet?)

Yes, it may be time to raise your game as a digital marketer. Oh sure, you’ve probably developed some form of the trifecta of website, email list and...

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Top 10 Things to Remember for Event Planning

Planning an event can be a daunting effort. Any missteps can have critical repercussions for your mission and your brand down the line, so it is...

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Change Convos monthly top picks: 5 links we loved in July

Summer in Vermont is chock full of outdoor distractions, but that doesn’t mean you have to miss out. To help you catch up, here are our monthly top...

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5 min read

15 Fascinating Podcasts You Don't Want To Miss

Last year may have been declared the “Golden Age of Podcasts”, in no small part due to the run away popularity of the weekly NPR podcast Serial but...

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Change Convos Monthly Top Picks: 5 links we loved in June

It’s summertime in Vermont. Time for sunny days and warm weather. And time to catch up with friends over a great meal for lively conversation. Here...

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How To Help Your Team Keep Up With Marketing Change

Trying to help your team keep up with the incredible rate of marketing change? And keep on top of your daily work, and keep your brain open to...

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Collaborating for Social Good? Try these 7 useful tools

Large-scale social change requires a lot of collaboration—with multiple nonprofits, values-led businesses, and public agencies. And the bigger and...

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