3 min read
Pat Heffernan: 10/6/16 10:00 AM
Crisis communication is not something I really want our clients to gain experience with. But no matter what your industry or sector, you have at...
2 min read
Pat Heffernan: 9/1/16 11:00 AM
Much as we love the warm, natural tones of the stone wall framing Marketing Partners’ open office, its greatest value is as a daily reminder of the...
2 min read
Pat Heffernan: 7/7/16 11:30 AM
The other day, as we pondered our (heavy) work plan together for the upcoming six weeks, a startup mission-driven client asked if there were...
1 min read
Pat Heffernan: 6/16/16 10:00 AM
It is easy to feel conflicted when you're marketing for good. Many nonprofits and public agencies feel the tension. On one hand, you know your...
1 min read
Pat Heffernan: 6/2/16 1:00 PM
With the trees in full leaf on the hillsides, lush and green are the signs of May in Vermont. Abundance is an apt term for the fodder published last...
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Pat Heffernan: 5/5/16 10:00 AM
April showers found us seeking a higher proportion of fresh, new and fun links than our usual mix of substantive fodder for serious thinkers and...
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Pat Heffernan: 4/7/16 1:28 PM
Spring has been doggedly stubborn about arriving this year. The rollercoaster weather finds us swapping winter coats for garden rakes within a...
3 min read
Pat Heffernan: 3/10/16 11:00 AM
It is every marketer or writer’s nightmare. After years of carefully planned and executed content strategy, your recipe for creating content is...
2 min read
Pat Heffernan: 3/3/16 10:00 AM
It’s just about sugaring season — the annual Vermont ritual when the sweet sap of Sugar Maples warms and runs out of the taps, a time for learning...
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Pat Heffernan: 2/4/16 6:09 PM
This is a little bit of a cheat because our five favorite posts for change makers and communicators were actually published over a six-week period...
3 min read
Pat Heffernan: 1/14/16 10:00 AM
Much about the way we work with nonprofits and mission-driven organizations has changed in the more than two decades I have been leading this firm....
2 min read
Pat Heffernan: 12/31/15 10:00 AM
Our readers have spoken. These 10 blog posts were our most read and most shared blog posts of the past year. Here's what you thought was awesome in...
