3 min read
Pat Heffernan: 1/11/24 10:45 AM
Everyone tells you that you need to research your potential customers, but no one tells you much about how to do it. Whether you are in a small...
4 min read
Pat Heffernan: 8/26/22 10:00 AM
Whew! You’re exhausted. You’ve just finished a sprint to get your mobile-first site updated after Google’s latest Core Web Vitals algorithm change....
6 min read
Pat Heffernan: 11/14/19 11:10 AM
How can you quickly and safely create the images you need for your blogging and social media efforts and avoid common copyright risks? Unless your...
2 min read
Pat Heffernan: 10/10/19 11:45 AM
Consistent values-based communication. I believe everyone benefits when a mission-driven business or nonprofit focuses on words, messages, issues,...
3 min read
Pat Heffernan: 6/13/19 11:21 AM
The more you know, the harder it is to remove the curse of knowledge from your writing. After years of education and experience in your field, you...
5 min read
Pat Heffernan: 4/11/19 11:50 AM
Last week in a client meeting I was asked a string of marketing questions that I have been asked many times before. “Is that a good open rate, a good...
3 min read
Pat Heffernan: 3/14/19 11:52 AM
It often happens this way. First I hear a book author on NPR talking about an interesting subject, then the issue comes up with friends, and then...
3 min read
Pat Heffernan: 2/14/19 11:33 AM
Your business or nonprofit faces copyright dangers on both sides of the copyright law: For violating someone else’s copyright, resulting in hefty...
2 min read
Pat Heffernan: 1/10/19 11:43 AM
Wuss isn’t a word I use often, but during my drive home from the holidays it came to my mind fleetingly as an appropriate self-description. I started...
3 min read
Pat Heffernan: 9/13/18 11:43 AM
The strategy of framing messages for change has never seemed more important — or more difficult. Never more important because pressing issues like...
2 min read
Pat Heffernan: 7/12/18 11:05 AM
Know that you are not alone. You are definitely not the only one puzzled by distinguishing between the terms content marketing and inbound marketing....
3 min read
Pat Heffernan: 6/14/18 11:50 AM
Yes, you read that correctly: How NOT to use customer demographics in your marketing. In an attempt to make research-based marketing decisions, many...
