2 min read
Distracted by Shiny Object Syndrome? Focus on Your Marketing Goals.
One day as I flicked through a group of RSS and Twitter feeds for a client in education, I came across a sketch that made me chuckle in recognition....
2 min read
One day as I flicked through a group of RSS and Twitter feeds for a client in education, I came across a sketch that made me chuckle in recognition....
3 min read
Everyone tells you that you need to research your potential customers, but no one tells you much about how to do it. Whether you are in a small...
4 min read
Whew! You’re exhausted. You’ve just finished a sprint to get your mobile-first site updated after Google’s latest Core Web Vitals algorithm change....
6 min read
How can you quickly and safely create the images you need for your blogging and social media efforts and avoid common copyright risks? Unless your...
2 min read
Consistent values-based communication. I believe everyone benefits when a mission-driven business or nonprofit focuses on words, messages, issues,...
3 min read
The more you know, the harder it is to remove the curse of knowledge from your writing. After years of education and experience in your field, you...
5 min read
Last week in a client meeting I was asked a string of marketing questions that I have been asked many times before. “Is that a good open rate, a good...
3 min read
It often happens this way. First I hear a book author on NPR talking about an interesting subject, then the issue comes up with friends, and then...
3 min read
Your business or nonprofit faces copyright dangers on both sides of the copyright law: For violating someone else’s copyright, resulting in hefty...
2 min read
Wuss isn’t a word I use often, but during my drive home from the holidays it came to my mind fleetingly as an appropriate self-description. I started...
3 min read
The strategy of framing messages for change has never seemed more important — or more difficult. Never more important because pressing issues like...
2 min read
Know that you are not alone. You are definitely not the only one puzzled by distinguishing between the terms content marketing and inbound marketing....