2 min read
Social Media in the B2B Marketplace
The value of social media in the B2C market space, not to mention people’s personal lives, is well documented. However, the use of social platforms...
3 min read
Don’t have a social media strategy? You’re not alone.
These days, when new clients come to us looking for strategic marketing communication plans, inevitably one of their first questions is about...
2 min read
Nielsen Challenging Consumer Segment Age Biases: Crazy?
Nielsen, one of the advertising industry’s oldest and most respected research companies, is taking consumer marketers to task by challenging them...