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Hiro Soga

With experience in graphic design, copywriting and all things social media, Hiro serves our clients as a digital marketing specialist — He writes on the Change Conversations blog about marketing reach, methods, and trends.

A pattern of different sized circles textures the background in teal, red, and lime green. In the forefront is a photo of a group of diverse young adults, sorting clothing items.

4 min read

How to Attract Millennial & Gen Z Donors to Your Nonprofit

Traditional thinking may have you convinced “big donors” only come from older generations. But those deep in the nonprofit space know that the...

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A women stands at a whiteboard speaking to a small group of 3 other diverse people watching her. There is a hand and clipboard taking notes in the left bottom corner. There is a pattern of faded plus signs in repeating teal, red, and green colors in the background.

3 min read

How Can You Keep Your Marketing Research Ethical?

For those who are not familiar with the business world, you might not know that there are many standards and ethics in place for research and...

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A pattern of dots in the background in green, teal, and red, evenly spaced. An image of someone working on a laptop imposed over the pattern background.

3 min read

How the Rule of Thirds Enhances Your Social Media Presence

Maintaining a successful social media presence can be a daunting task – creating content and making posts with enough consistency to build a loyal...

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Stop Ignoring Your Audio Brand

4 min read

Small Business Owners: Stop Ignoring Your Audio Brand

When you think branding, what comes to mind? Logos, colors, the name of your company, your company tagline — but how about sound or audio? As the...

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a library with spiral staircase and text Content Libraries: Unlock Your Digital Asset Potential

4 min read

Content Libraries: Key to Unlock Your Digital Asset Potential

Images, videos, sound bites, and other media are great ways to cut through the clutter online for small businesses or nonprofits. But a common mishap...

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Video for Social2

2 min read

Creating Quality Video Content on a Budget

Change Convos · Creating Quality Video Content on a Budget Here’s the bottom line. If you’re not making online video content for your business,...

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Nonprofit Marketers_

3 min read

Nonpofit Marketers: Why Podcasts are Your Next Best Marketing Tool

So why are podcasts your next best marketing tool? Not only is the number of podcast listeners on the rise, they are engaged in the content. And...

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blogtitlecard

4 min read

Apps to Help Navigate Social Media for Small Businesses

Long gone are the days when you only had a few social media accounts to worry about. Now there’s an ocean of information and options to choose from....

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