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Dave Bowers

Dave’s time at work is divided up between his roles as technical production and project manager for our clients. Dave writes about technical systems, production, traffic and how to make good things happen in a mission-driven marketing communications firm.

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2 min read

Why you can't just use the image you just found

We build websites. It’s not all we do, but it is a big part of the services we offer to clients large and small. Often during the process we complete...

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3 min read

Why your nonprofit website and CRM want to be integrated

Relying on spreadsheets to keep track of your organization's donors, volunteers, and other contacts gets tiresome and ineffective quickly. But many...

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2 min read

Quick Tips for Effective Landing Pages

What is a landing page? A landing page is simply the website page where your visitors land after they type in or click a link. The link can be on a...

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2 min read

Prepress File Preparation: Your Print Production Checklist

Good prepress file preparation takes time. In the era of digital design, prepress work looks deceptively easy, but making sure your files are print...

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3 min read

Image Resolution and Quality: What you need to know.

Why do you need to know about image resolution? If you are ever going to print something, put a graphic on the web, or create a PowerPoint...

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Your Buyer knows More Than You Do.

3 min read

Your Buyer Knows More Than You Do

The sales dynamic continues to change, and today's buyers are better informed and further along in their decision process before they first reach out...

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3 min read

Can your website audience hear you now?

You know your business or organization needs a website. And, you probably have one (or maybe more than one). But does your website reach your...

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2 min read

How to fail at email marketing (or not)

You know email can be an effective marketing tool. Email marketing averages an ROI of $38 for every $1 spent. (DMA National Client Email Report 2015)...

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1 min read

Why You Want Both Advertising AND Conversation

Ok, I’m a big fan of advertising. When used correctly advertising is a good way to promote your brand, service, or product. But advertising can’t do...

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3 min read

Top Secret: You Get Results with Strategic Advertising

Advertising works. Businesses get results with strategic advertising. Why else would so many businesses spend so much money if it didn’t? And big...

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1 min read

Understanding the Creative Production Process

Every business or non-profit needs smooth orderly processes to be successful. Lean manufacturers make a science of refining every process. The big...

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2 min read

For the love of social media: How to optimize your photos

You’ve got the photo you want, so just post it – right? Not so fast!

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