Brad Pettengill

2 min read

Logo, Corporate Identity or Brand — What’s the Difference?

Brad Pettengill: 9/28/17 10:00 AM

Logo, Corporate Identity or Brand — What’s the difference? When a company begins to consider ways to visually represent themselves, their product,...

4 min read

Basic Quality Control for your Brand Image

Brad Pettengill: 8/31/17 10:00 AM

It’s a familiar problem. You have invested a great deal of time and money to create a strong visual identity for your mission-driven organization....

3 min read

Recycling Green Without Greenwashing

Brad Pettengill: 8/17/17 10:56 AM

As a boy scout in the early seventies, I walked door-to-door soliciting support for S.O.A.R., Save Our American Resources, in the form of money...

3 min read

A Vermont designer’s marketing observations in Morocco

Brad Pettengill: 7/27/17 10:00 AM

For her recent birthday, my wife wanted to wake up in an exotic location. She wanted to experience Morocco, despite the warnings from friends and...

6 min read

How to work with your designer to get the best logo design

Brad Pettengill: 6/29/17 10:00 AM

3 min read

Vision Changes: Typography for Aging Audiences

Brad Pettengill: 3/23/17 10:00 AM

A reader recently responded to my blog post Typeface Choice: Ask yourself Three Questions, by raising an important series of questions on changing...

3 min read

Which works best for changemakers—Illustration or Photography?

Brad Pettengill: 2/23/17 10:00 AM

You need visual impact for your upcoming, mission-driven campaign or promotion. Which will work harder for you— illustration or photography? The...

2 min read

Design for Activism

Brad Pettengill: 1/26/17 10:30 AM

Whether you are marketing a product to improve the environment using triple bottom line principles, working on a campaign to increase awareness of...

5 min read

How to Achieve Marketing Consistency in Your Materials

Brad Pettengill: 10/20/16 10:54 AM

So you’ve decided to invest in a multi-faceted, multi-channel marketing campaign. Your presence, message and branding will appear in many...

3 min read

Why should your nonprofit invest in good design?

Brad Pettengill: 9/15/16 11:00 AM

Why should your nonprofit invest in good design? Your mission is pressing, the needs are great — why spend money on design when it seems like it...

6 min read

10 Effective Design Principles You Need to Know

Brad Pettengill: 7/21/16 11:00 AM

Whether you’re creating a new page design for your website, an online ad, print brochure or an infographic, many of the same design principles apply....

3 min read

Marketing with Color: The Good, the Bad, the Ugly

Brad Pettengill: 6/30/16 11:30 AM

Last week I ran across a New York Times article detailing one marketing research company’s process to determine the ugliest color in the world. The...