Center for Crime Victim Services

Building awareness and accessibility

The Vermont Center for Crime Victim Services received a grant funded by the US Department of Justice Office of Justice Programs for their Victims Compensation Initiative.

This initiative sought to ensure that every entry point of the CCVS organization would be accessible to people with a wide range of disabilities. Marketing Partners received a sole-source contract to assist the Center for Crime Victim Services in achieving its goals. 

Focus Areas

Social Equity & Community

Government Agencies

 

Related Services

Brand Strategy & Positioning

Digital Strategy & Web Design

Public Interest Communication

The Challenge

How can we plan and create an outreach communication program to advance the Center's mission, including a new website with state-of-the-art accessibility, that could be sustained by a small team of staff after the three-year grant ended?

Insight

Strategic planning using the principles of universal design (physical, visual, and emotional), would best enable the Center for Crime Victim Services to develop and sustain communications to effectively reach its three diverse audiences — the disability community, the law-enforcement community, and partner organizations.

VCCVS program video slate

Ideas

If we use an original painting donated by a Vermont artist on the website homepage, in combination with images of people served, we can begin to reinforce a supportive message of hope for those traumatized as a crime victim.

VCCVS_poster-and-vccvs-logo_800x800

How We Helped

We began with research to develop a content and communication plan as the foundation for planning, design direction, and technical review of a new ADA-accessible website. Our communication training for the CCVS team included a digital style guide and developing a sustainable process for social media management.

Services Provided

  • research

  • content & communication plan

  • ADA-accessible website

  • establish social media accounts

  • digital style guide
  • staff team communication training
  • how-to videos for disability & ESL audiences
 

Clear at a Glance

Design and site navigation make it clear at a glance that the Center supports a collaborative system of direct services across Vermont that is comprehensive, victim-centered, trauma-informed and accessible to all diverse populations.

VCCVS website homepage

Impact

The CCVS team now has the tools, protocols, and processes needed to sustain their efforts for the future.
  • content & communication plan
  • ADA-accessible website
  • established social media accounts and protocols
  • digital style guide
  • staff team communication training
  • how-to videos for disability & ESL audiences

VCCVS YouTube page