We begin with an initial meeting to explore the goals and objectives of our client including identifying special issues that need to be addressed. Our strategic marketing plans identify internal and external marketing factors and their impact on our client and their customers as well as current trends in the market. We conduct a thorough SWOT analysis and work with our clients to clearly identify target audience(s), product/service features, attributes and benefits, a positioning statement and key messages that will serve as the basis for our marketing activities moving forward. Finally, we develop an action plan with long-term marketing goals, time-bound objectives, strategies for implementation and metrics for evaluation.

Branding – developing a unified overall “look” and consistent messaging – must be driven by mission, goals, and objectives, and is critical to the success of any product, service organization, or company. Consistent use of a unified approach and look sets the tone and feel for internal and external recognition by consumers, staff, industry competitors, and the media. Marketing Partners helps our clients establish and apply their brand consistently, building recognition and reputation with their target audiences.