Presentations - Marketing Partners

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Presentations

Social Media in the SR Business

Powerful Opportunity or Facebook Fiascos and Twitter Troubles?

VBSR spring conference

How can SR companies take advantage of social networking with integrity, maintaining their corporate culture and empowering their employees, yet minimizing their legal exposure? A lively and realistic dialogue at the VBSR 2010 spring conference.

Presentation notes and graphs: Pat Heffernan (pdf)

Resources on Corporate Social Media Policies & Ethical Guidelines (pdf)

Social Media Changing the PR Landscape

WBON spring conference

InventVermont, Champlain College

For this group of inventors and entrepreneurs, Pat Heffernan, President of Marketing Partners, Inc., discusses how to present your product and company confidently and successfully when you don't have a formal business and marketing plan yet – or the one you have sorely needs updating. She draws on examples from attendees to demonstrate the use of practical marketing tools for those opportunities with customers, investors, suppliers, or key employees that cannot wait.

Social Marketing in Public Health

At a presentation at UVM's School of Nursing, Pat spoke on social marketing for public health, covering the basics of what social marketing is, how it relates to public health initiatives, and a few case studies of effective social marketing campaigns.

Download the PowerPoint here, or view it in PDF.