At Marketing Partners, we pride ourselves on providing our clients with outstanding project management and dedicated client services.

A picture or image may be worth a thousand words, a thousand dollars or nothing at all if your graphic design and copywriting do not work together to achieve your clients’ goals. Marketing Partners believes creative materials should not only affect our mind but our actions. People are engaged and motivated to change their beliefs, attitudes or behaviors if creative materials are truly doing their job.

Marketing Partners plans and executes events of all scopes and sizes for our clients. From small community events for families, to statewide or national events for businesses, our team is prepared to assist with all tasks including concept development.

Effective media planning, buying, and post-buy analysis is only as good as the depth of understanding behind it. That’s why our media team doesn’t work in a vacuum —but actively participates in the development of research objectives and creative strategies for all our clients. This integrated approach, what we like to call media management, allows our media team to fine-tune media plans and buys based on our clients’ target audiences and objectives.

By whatever name, new media opportunities are constantly evolving, and our agency is committed to staying on the crest of the technology wave, and helping our clients sort out the useful new tools from the white noise.

Every client requires a different public relations strategy. One client may need a news release while another may require a news event and a third may need a quick tweet, but every client has access to Marketing Partners’ strong, experienced public relations team that delivers on your objectives.

By whatever name, social media marketing opportunities are constantly evolving, and our agency is committed to staying on the crest of the technology wave, and helping our clients sort out the useful new tools from the white noise.

When a new technology comes along, we assess its potential benefit for our clients, and either expand our service base to include it, find an appropriate vendor skilled in it, or keep it on our watch list until it comes of age, when we can put it to good use.

Using new technologies because they can reach our clients’ target audience and not just because they are the latest craze is an important distinction in our strategic approach to new media opportunities. There are times when a technology isn’t appropriate for the needs of the audience or the internal capacity of our client. We can help our clients with everything from SMS messaging, direct email systems, web animation, interactive web programming, content delivery, RSS, podcasting, social networking and many combinations of these and other technologies.

Marketing Partners believes a clear definition of objectives is essential to the success of any marketing communications project. A thorough definition of objectives allows us to obtain the most relevant research information, develop effective marketing strategies, and craft compelling messages.

We consider web design to be, first and foremost, a task of enabling communications. Ideally, award-winning sites would not be judged solely on the value of their content or their artistic merit, but on the entire user experience. To us this means developing a site that is user-focused, with attention paid to how visitors will reach and navigate through the site, and most importantly, what content the user will expect to find within.

Word-of-mouth marketing has emerged as an accepted new marketing strategy based on old human practices. The Word of Mouth Marketing Association defines word-of-mouth marketing as “giving people a reason to talk about your products and services, and making it easier for that conversation to take place.” Marketing Partners has used W-O-M-M with many clients’ target audiences, but particularly with two segments: