Marketing Glossary - L

Life-style

Individual pattern of living as reflected by interests, opinions, spending habits, and activities.

Ligature

A typographic term denoting a glyph that is comprised of two (or more) connected glyphs. A famous example is the “fi” ligature, wherein (in many fonts) the dot of the “i” is dropped, and the crossbar of the “f” joins with the top of the “i”.

Lorem ipsum

Sample text used for layouts created from “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) written by Cicero in 45 BC. It has become the standard text used for layouts where copy is not finalized or has not been given to the designer, but comps for a layout need sample text.